Apiture Named Functionality Standout in 2025 XCelent Awards

Apiture, a leading provider of digital banking solutions, announced it has been recognized by research and advisory firm Celent in its 2025 XCelent Awards for digital banking vendors serving North American community financial institutions. Apiture received an XCelent award for “Breadth of Functionality” for small business digital banking platforms and earned a “Functionality Standout” designation for both small business and retail digital banking.

Calling Apiture “one of the most client-driven providers” in the community financial institution marketplace, Celent recognized the Apiture Digital Banking Platform for its intuitive UI, superior user analytics, and proven customer-driven roadmap for both retail and business banking. Also underscored was Apiture’s unique Data Intelligence solution, which supports financial institutions’ advertising and marketing efforts, helping them deliver a highly personalized banking experience powered by AI.

Highlighting the platform’s support for small businesses, Celent called Apiture “outstanding in not only functionality but also data analytics and workflow tools.” The platform’s real-time payments messaging feature, intentional focus on financial wellness, and ability to make digital banking simple for small businesses were highlighted as strengths, earning Apiture a near-perfect score in business banking-specific functionality.

“Apiture stands out for powering digital engagement innovations at community FIs, enabling them to outcompete larger FIs that are not advancing as fast,” said Alenka Grealish, Principal Analyst at Celent.

“We are honored to be recognized by Celent in this year’s XCelent Awards,” said Chris Babcock, CEO of Apiture. “This acknowledgement reflects the dedication of our team and underscores Apiture’s commitment to delivering innovative, feature-rich digital banking solutions that help our clients meet the evolving needs of their account holders—both consumers and businesses.”

To download the Retail Digital Banking Platforms report, click here.

To download the Small Business Digital Banking Platform report, click here.

About Apiture

Apiture delivers award-winning digital banking solutions to banks and credit unions throughout the U.S. Our flexible, highly configurable solutions meet a wide range of financial institutions’ needs, from leveling the playing field with larger institutions to supporting growth through innovative data intelligence and embedded banking strategies. With our API-first approach, our clients can maximize the capabilities of their platform while preserving a seamless user experience. Our exclusive focus on digital banking, and a team with hundreds of years of collective experience working at U.S. financial institutions, means we are dedicated to meeting the unique needs of our clients while providing a level of support that is unmatched in the industry. Apiture is headquartered in Wilmington, North Carolina, with offices in Austin, Texas. To learn more, visit www.apiture.com.

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